JPO and Allenby Concept House lead in bringing emerging businesses as well as large-scale brands to the forefront of the lifestyle and design world. From initial creative conception to strategic communication and production, Allenby and JPO have brought international companies such as Caesarstone and SodaStream to some of the world’s renowned brand and innovation platforms.
Creating an iconic design and a new position for SodaStream turned the carbonated water company into an innovative and design-led brand. Our strategic collaboration with designer Yves Bahar led to a celebrated pop-up mixology bar at Salone del Mobile and multiple successful creative campaigns. Recently bought by PepsiCo for $3.2 billion, SodaStream received numerous awards for their sustainable, functional design exhibiting their leadership in consumer experience.
Allenby NY and JPO’s longstanding collaboration with leading quartz manufacturer, Caesarstone, provided creative direction and international communication which lead to the company’s Designer Collaboration Programme. Caesarstone has teamed up with world-renowned designers such as nendo and Tom Dixon, to showcase their interpretations of Caesarstone’s products at Salone del Mobile as well as other leading design shows.
Concept creation, development and execution brought an award-winning installation for Surface Magazine
at Salone del Mobile 2018. The Diner by Surface & David Rockwell celebrated the Magazine’s 25th anniversary with a pop-up restaurant that reimagined the American dining experience. By focusing on engagement with visitors, The Diner highlighted the brand to global audiences and garnered an immense amount of
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